Lineup and MSRP
| Model | Start MSRP | Top MSRP | Destination | Notes |
|---|---|---|---|---|
| A3 | $39,900 | $47,900 | $1,200 | Subcompact luxury sedan |
| A4 | $42,900 | $52,900 | $1,200 | Compact luxury sedan |
| A5 | $48,900 | $60,900 | $1,200 | Compact luxury coupe/sedan, 2025 redesign |
| A6 | $59,900 | $74,900 | $1,200 | Midsize luxury sedan |
| Q3 | $41,900 | $50,900 | $1,200 | Subcompact luxury SUV |
| Q5 | $46,900 | $64,900 | $1,200 | Compact luxury SUV |
| Q7 | $62,900 | $81,900 | $1,200 | Midsize luxury SUV, 3-row |
| Q8 | $74,900 | $95,900 | $1,200 | Midsize luxury coupe-SUV |
| e-tron GT | $106,900 | $147,900 | $1,200 | Electric luxury sedan |
| Q6 e-tron | $65,900 | $82,900 | $1,200 | Electric luxury SUV |
MSRP excludes taxes, title, license, and dealer fees. Destination charge is included in the MSRP.
Holdback, Dealer Cash and Incentives
Holdback
UNVERIFIEDAudi offers a holdback of approximately 2% of the Base MSRP (excluding destination). This is paid to the dealer after the vehicle is sold and represents hidden profit not shown on the invoice. On a $40,000 vehicle this is approximately $800.
Dealer Cash
UNVERIFIEDAudi dealer cash for November 2026 varies by model and region. Dealer cash is not advertised to consumers but is typically $500–$3,000 on slower-selling models. Ask your dealer directly about available dealer cash on your target vehicle.
November 2026 National Offers
| Model | Offer | Terms | |
|---|---|---|---|
| A3 | 1.9% APR for 60 months | Well-qualified buyers. Through Nov 30, 2026. | UNVERIFIED |
| A5 | $1,000–$2,500 cash back | Select trims. Through Nov 30, 2026. | UNVERIFIED |
| Q3 | 0.9%–2.9% APR for 60 months | Well-qualified buyers. Through Nov 30, 2026. | UNVERIFIED |
Customer cash and APR offers are typically mutually exclusive — choose one or the other. Dealer cash is separate and can sometimes stack with customer offers.
Lease Programs: Money Factor and Residual
| Model | Money Factor | Residual | Term | |
|---|---|---|---|---|
| A3 | 0.00100 | 50% | 36 mo | UNVERIFIED |
| A4 | 0.00120 | 44% | 36 mo | UNVERIFIED |
| A5 | 0.00100 | 50% | 36 mo | UNVERIFIED |
| A6 | 0.00120 | 44% | 36 mo | UNVERIFIED |
| Q3 | 0.00100 | 50% | 36 mo | UNVERIFIED |
| Q5 | 0.00120 | 44% | 36 mo | UNVERIFIED |
Money Factor (MF): The lease equivalent of an interest rate. To convert to APR, multiply by 2,400. Lower is better.
Residual: The estimated value of the vehicle at lease end, as a percentage of MSRP. Higher is better for lessees.
Fair Target Price
Formula
Invoice Price − Holdback (2% of MSRP) − Dealer Cash − Customer Incentives = Fair Target Price
| Benchmark | Target Price |
|---|---|
| Good deal | Invoice − 50% of holdback |
| Great deal | Invoice − full holdback − dealer cash |
| Aggressive | Invoice − all holdback − all incentives |
The fair target price is a benchmark, not a guarantee. Dealer willingness depends on inventory, time of month, and demand for the specific model.
Add-ons and Markups
| Item | Typical Markup | Recommendation |
|---|---|---|
| Destination/Delivery | Included in MSRP | Non-negotiable. Already in MSRP — don't pay it twice. |
| Dealer documentation fee | $300–$1,000 | Negotiate down or ask to waive. Some states cap this. |
| Protection / appearance package | $600–$2,500 | Decline. Pre-installed packages with high markup and low value. |
| VIN etching / theft protection | $200–$400 | Decline. Can be done for ~$20 yourself. |
| Tire & wheel protection | $400–$1,200 | Decline unless you frequently drive on rough roads. |
| Extended warranty | $500–$2,500 markup | Negotiate price if you want it. Don't finance it into the loan. |
Negotiation Steps
- 1
Research the invoice price
Get the true dealer invoice (not MSRP) for the exact Audi trim and options you want. Invoice is typically 5–8% below MSRP.
- 2
Calculate the holdback
Multiply the Base MSRP by 2% — this is the dealer's hidden profit after the sale.
- 3
Check for dealer cash
Ask directly: "Are there any dealer cash incentives on this model this month?" Dealer cash is common on slower-selling models.
- 4
Request out-the-door (OTD) pricing
Ask 3–5 dealers for OTD price on the same vehicle. Compare side by side. Never negotiate on monthly payment.
- 5
Make your offer
Offer: Invoice − 50% of holdback − any customer incentives. This leaves the dealer a fair profit while saving you money.
- 6
Decline unnecessary add-ons
Decline VIN etching, paint protection, fabric guard, and wheel/tire packages. These are high-margin dealer profit centers.
- 7
Secure your own financing
Get pre-approved from a credit union or bank before visiting the dealer. Compare with manufacturer APR offers.
- 8
Walk if the deal isn't right
Be prepared to leave. Dealers know month-end quotas matter. A real "no" often produces a better offer within 24 hours.
Sources
- Audi — November 2026 Offers (on this page)
- Edmunds True Market Value / Invoice Pricing
- CarEdge — Holdback & Dealer Cost Data
- Leasehackr — Lease Money Factor / Residual Forums